Yes you can record at home.  Yes you have a boatload of professional tools at your disposal but even the most successful artists in the world need the help of a producer / engineer to help them realize the full potential of their music.

We’re reconfiguring things with the blog at the moment but will be back in a week or so with new content. In the meantime, find us on Facebook, Twitter, and Instagram to see what we’re up to.

Best,

Robert, Kristen, & Sam

Indeed, the demographics are heavily female (68.2%) with half of all users pushing strollers, paying for day care, and carting teams to and from soccer practice…but so what?  I’d been seeing articles touting this as the next big social network and even though my last trip down this road was frustrating, I thought it was my duty as the founder of a web startup to give it a shot.

So here I am about two months into my life as a Pinner (you heard it here first) and my impression so far is positive.  Moreover, I think there are a lot of ways that musicians might be able to get creative and take advantage of this new platform to promote themselves.

First a note to my brother and similar naysayers: Guess what?  Mom’s buy music too.  With most of your peers trying desperately to impress Pitchfork writers and track down Vincent Moon for a Blogotheque shoot, it might make sense to reach out to a different demographic.  This and let’s not forget the other 50% who aren’t someone’s parents.  With 1.36 million visitors a day, 50% isn’t such a bad thing.

Now on to some ways that musicians could use Pinterest:

1. Promote a crowdfunding campaign: The more eyes on your campaign the better, right?  Create a board specifically designed to get people excited about contributing to your crowdfunding campaign.  Post screenshots of your progress or images of the things people will get in return for helping you out.
2. Grab fans of other music: Create a board entitled, “If You Like This, You’ll Like Us” and post YouTube videos of bands that influence you with their sound.  Fans of those bands will come for the post and maybe discover you in the process.  This is how I discovered Gotye.
3. Find people that already like you and connect: This one was surprising.  I did a random search for two bands that I love and didn’t think tons of others would know about.  Both had a surprising number of people who had already posted something about them.  These are your true fans people!  They’re already promoting you and you may not even know it.

This list is just a beginning.  I’d love to see someone serialize their pins to build up to something like an album release or connect with other Pinterest users to create a massive online scavenger hunt.  The point is that this is a new and relatively unique way to connect with existing and potential fans of your music.  As we learned from Marni, the best social media strategy is no social media strategy.  Your best bet it to find the platforms that are fun and easy for you to use and use them regularly.  At this point, I’m kind of addicted to Pinterest so I’m just gonna roll with it and see what happens.